Questions for March 27 Frontiers
Here are a few questions to guide our discussion of two
competing metaphors for successful knowledge communication: 1. the
communication metaphor (Szulanski, 1995), and 2. the
knowledge market metaphor (Hansen & Haas, 1997).
might the knowledge market metaphor apply to situations where, instead of
attention, another resource is constrained (e.g. money, imitation effort)?
other forms of knowledge are amenable, or not amenable, to the knowledge
market view? How can it be applied to external sources of knowledge?
does Szulanski’s concept of stickiness apply to the competition model
proposed by Hansen and Haas? What additional insights are gained by
Szulanski’s broader consideration of barriers to knowledge communication?
the assumption in both papers of knowledge as transferable at zero
marginal cost a reasonable one in practice, and in the authors’ studies?
what ways might the transfer of knowledge be more problematic than
transfers of other information, or market goods?